Why I Built Spa Hotel Finder
I'm James Sinclair, founder and editor of Spa Hotel Finder. I spent more than twenty years in travel media and digital publishing, in strategy, commercial and editorial roles at titles including The Telegraph, Condé Nast International and Time Out Group. I hold an Executive MBA from ESCP Business School, and I founded Blue Astoria Media Group, the company that publishes this site. Along the way I lived and traveled extensively in the United States and Europe, explored large parts of Asia and Australasia, and visited hundreds of spa hotels across six continents. My favorite stays (Sedona, Kyoto, Finland) are the places where genuinely ancient practices run alongside genuinely modern science, often in the same building.
What a spa promises and what it delivers are often two different buildings. The best were rarely the priciest, and plenty of the priciest were merely expensive. My biggest frustration, though, is how hard the market makes it to tell before you pay.
So I built SpaRator to cut through it. Six categories, one score out of ten, computed from a fact ledger rather than a feeling. Value for Money counts the fees, add-ons and gratuities the menu would rather not mention; the writing translates the jargon instead of hiding behind it. Every analysis is built from trusted, sourced data, written as clear, practical advice for spa and wellness travelers. No hotel has paid to host us or bought a score, and when my own in-person stay has supplemented the research, the page carries a dated Visited by James badge. No guesswork. No glow, either, when the record doesn't deserve it.